Barista Magazine

JUN-JUL 2013

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F OAM: NEWS ANFIM IN STRATEGIC PARTNERSHIP WITH HEMRO GROUP ANFIM, THE WELL-KNOWN manufacturer of high-quality espresso grinders that have been made in Milan, Italy, since 1940, plans strong international expansion in partnership with Hemro AG, the Swiss Holding that owns Ditting and Mahlkönig. In announcing the deal Mario Monfrini, owner and managing director of Anfim Srl. said that he is thrilled by the potential to grow through the worldwide sales and service network of the Hemro Group and that the key focus for Anfim are the new markets as Asia Pacific, North and South America, Northern Europe, and Russia. Combining the Italian espresso culture and experience with German and Swiss engineering skills will add great value to all members of the Hemro Group, and will produce innovative grinding solutions. To support this expected growth, Monfrini plans to expand the Milan factory over the coming years. Nils Erichsen, former CEO and now a shareholder of Hemro AG, points out that with Anfim, Hemro Group adds a very strong brand with great products to its current portfolio, and that the fit to the existing range of espresso grinders is perfect. "We are enthusiastic to introduce Anfim to our distributors and customers around the world," says Nils. "Anfim continues to be managed by the same team around Mario Monfrini and his wife, Stefania, and we are proud to have them as new members of the Hemro team." —Staff reports LOOKING FOR MORE? Visit Barista Magazine's blog for daily updates on coffee news and events. www.baristamagazine.com/blog 22 barista magazine

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