Barista Magazine

OCT-NOV 2013

Barista Magazine is your home for the worldwide community of coffee and the people who make it.

Issue link: http://baristamagazine.epubxp.com/i/178542

Contents of this Issue

Navigation

Page 24 of 87

LA MARZOCCO'S OUT OF THE BOX TO REVOLUTIONIZE COFFEE GATHERING AND COMMUNITY Griswold of Sustainable Harvest to deliver the keynote speech. Perhaps the most highly anticipated speaker, however, is La Marzocco's one and only Piero Bambi. Beloved by professional baristas the world over, Piero has worked for his family's company all of his life, and still shows up every day ready to work. He is the face and heart of this company, and to have him appear in person at Out of the Box will be a rare pleasure. Besides riveting lectures and workshops, attendees to La Marzocco's Out of the Box event in Milan can take part in other activities such as the Barista Corner, where both new and established baristas are invited to play on CONSIDERING THE INDUSTRY WE'RE IN, when we think of Italy we think of espresso. Countless others, however, think of this beautiful, intoxicating country's myriad other riches: design, fashion, music, art, and food among them. Now think specifically of Milan. It's the industrial, commercial, and financial center of Italy, sure, but it's also a world capital of artistry and inventiveness. When Chris Salierno set out to plan this year's La Marzocco Out of the Box event in Milan, therefore, he knew coffee would play a role, but one of many. Set to kick off on October 18 in Milan's most famous design district, La Marzocco Out of the Box brings together speakers and collaborators from all artistic walks of life. Chris says this is purposefully done to explore espresso and coffee equipment from new perspectives, and to stimulate creativity and conversations about coffee we've not yet Not only will La Marzocco's Out of the Box event in Milan October breached. 18–19 be an educational and celebratory affair, it will be a starThis is the third La Marzocco gazing opportunity, as well: Industry luminaries such as Gloria Out of the Box event to take Montenegro de Chirouze (pictured) will be in a endance. Gloria place in Milan in October; it's no is credited for starting third-wave coffee in Paris with her seminal coincidence that it's scheduled café and microroastery La Caféotheque. during one of the world's largest La Marzocco equipment; "Flip That Bar," a hospitality shows, HOST Milan: a five-day project in which students from the European giant of a trade show that takes place every Institue of Design reimagine the traditional other year. Out of the Box gives attendees to café; art exhibits by such renowned talents as HOST an opportunity to embrace their artistic George Bates, Jon Contino, Sven Hoffmann, and subjective sides in contrast to the stoic and and works from the London and Milan Coffee corporate vibe that can permeate from HOST. Art Project, an initiative of Allegra Strategies; The laundry list of acclaimed speakers and much more. and revered artisans includes La Marzocco's For more information about attendR&D; director Roberto Bianchi; master cup- ing La Marzocco Out of the Box in per and grader Gianluigi Nora; creativity Milan, Italy, October 18 and 19, visit coach Marco Rossetti; Francesco Illy, third www.ootb.lamarzocco.com. generation from the Trieste dynasty; indus—Sarah Allen trial designer Paul Schilperoord; graphic artist Sven Hoffmann; brand-builder Raffaele Sangiovanni; rapper Maurizio Ridolfo; and others. La Marzocco has invited David www.baristamagazine.com 25

Articles in this issue

Links on this page

view archives of Barista Magazine - OCT-NOV 2013
subscribe to email alerts