Barista Magazine

FEB-MAR 2014

Serving People Serving Coffee Since 2005

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PU LL: E V EN T S SOUTH KOREA'S WORLD COFFEE LEADERS FORUM DRAWS INTERNATIONAL INDUSTRY TRAILBLAZERS HELD IN CONJUNCTION WITH SOUTH KOREA'S famous International Café Show expo event, the second annual World Coffee Leaders Forum—which brought the coffee industry's foremost thinkers and trendsetters together for a three-day event in Seoul— was an enormous success. More than 800 participants from 34 countries took part in a variety of coffee-related events, including seven plenary sessions, technical and business workshops, world coffee adventure classes, a youth leadership forum, and more. As the annual Café Show is one of the biggest and more renowned in the international coffee world, drawing more than 100,000 attendees to its expo at the Coex Convention Center, it makes sense that the organization wanted to expand to include a scholarly session, which is why the World Coffee Leaders Forum debuted in 2012. Thirty speakers from 12 countries—including Hidetaka Hayashi of the Hayashi Coffee Institute in Japan; Robério Oliveira Silva, executive director of the International Coffee Organization; Sugumar Raman, director of operations for FLO-CERT; Geoff Watts, vice president of Intelligentsia Coffee; and Sarah Allen, editor of Barista Magazine, among others— spoke to an audience that comprised primarily business owners from China, Japan, India, Indonesia, the Philippines, Singapore, and Vietnam. World Barista Champion Pete Licata of the United States taught an intensive session on espresso skills, competition preparedness, World Barista Champion Pete Licata (center) with his new friends from Bean Brothers in Seoul, South Korea. Pete led a sold-out intensive workshop for a endees to the World Coffee Leaders Forum in Seoul in November. Held in conjunction with the colossal annual Café Show, the World Coffee Leaders Forum a racted coffee business leaders from 34 countries. and service professionalism to a sold-out crowd of café owners on the final day of the World Coffee Leaders Forum. With the primary goal of providing industry principals a unique opportunity to identify trends, develop solutions to industry challenges, and plan for what's to come, the World Coffee Leaders Forum continues to grow. —From staff reports HOTELEX SHANGHAI TO SHOWCASE SPECIALTY-COFFEE EXCELLENCE IN CHINA FROM MARCH 31 TO APRIL 3, one of the world's largest and most influential hospitality shows will take over Shanghai, China, with special emphasis on the specialty-coffee and barista world: HOTELEX Shanghai, which features 10 pavilions showcasing everything from wine and spirits to catering equipment and supply, historically attracts tens of thousands of attendees specifically to the coffee and tea pavilion, where China's coffee and barista championships take place. Though the China Barista Championship hasn't been held for all of HOTELEX's 22 years, it's quickly distinguished itself as one of the show's must-see events. In its 12th year, the China Barista Championship sets the stage for 23 regional champions to battle it out for the coveted top spot, which includes participation in the World Barista Championship in its prize package. In addition, the China Latte Art Championship will take place for the second time at this year's HOTELEX Shanghai. The winner of this competition will travel to Melbourne, Australia, to represent the country at the World Latte Art Championship in May. Surrounding the competition arenas will be hundreds of coffee- and tea-related exhibitors who will demonstrate the latest equipment, allied products, consultancy and training services, and 26 barista magazine Coffee experts from around China will gather in Shanghai in late March for HOTELEX, one of the biggest hospitality shows in the world, which features an enormous coffee and tea pavilion. Throughout the show, such electrifying events as the China Barista Championship (pictured above, from 2013) and the China La e Art Championship will be held for massive audiences of a endees from around the world. more, through out the four-day event. Close to 100,000 people from around the world, but specifically from the Asian countries, attend HOTELEX Shanghai each year for an inside view into the latest trends and developments in the specialty-coffee and tea industries. For information about attending, go to www.hotelex.cn. —From staff reports

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