Barista Magazine

APR-MAR 2014

Serving People Serving Coffee Since 2005

Issue link: http://baristamagazine.epubxp.com/i/284703

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Page 74 of 107

"WHEN I'M TALKING TO CUSTOMERS ABOUT COFFEE, I ALWAYS TRY TO EMPHASIZE THE FACT THAT IT'S A FRUIT, THAT IT IS SEASONAL, THAT IT IS BEST PICKED RIPE, AND THAT DOING SO IS A LOT OF WORK. I'VE FOUND THAT ALL OF THIS SEEMS LESS ABSTRACT AND GEEKY WHEN I'M SURROUNDED BY BEAUTIFUL FOOD THAT IS ALSO AT ITS PEAK FRESHNESS. RATHER THAN DISTRACTING FROM THE COFFEE PROGRAM, I'VE FOUND THAT OUR MENU HELPS REINFORCE THE IDEAS BEHIND IT." —SAM SOBOLEWSKI, BARTAVELLE COFFEE & WINE BAR, BERKELEY, CALIFORNIA PHOTO BY EVAN COLLISSON, BARTAVELLE, BERKELEY, CALIFORNIA 75 www.baristamagazine.com B o o k 5 5 - 8 8 . i n d d 7 5 Book 55-88.indd 75 3 / 1 9 / 1 4 1 0 : 0 9 P M 3/19/14 10:09 PM

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