Barista Magazine

OCT-NOV 2012

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FOAM NEWS STEAMING UP AROUND THE COFFEE WORLD A BEAUTIFUL RELATIONSHIP: MONIN'S COMMITMENT TO GROUNDS FOR HEALTH IT BEGAN IN 2006—Monin's commitment to supporting Grounds for Health (GFH), that is. True, it's not uncommon to see an allied product company such as Monin—which produces high quality syrups, as well as a whole range of café beverage products— align itself with a nonprofit. But Monin is unique in what a great deal further it's gone than necessary. In fact, Monin has contributed almost $100,000 to Grounds for Health over the years. Monin's Bob Hager, the company's vice president of marketing, recently submitted a short article to Barista Magazine, and I assumed it would be about Monin's relationship with GFH. Instead, it was about GFH, and only GFH. There was no mention of Monin. And that struck me: Monin is so dedicated to supporting and raising awareness about GFH that it extracted itself from the equation, so as not to muddy the message. "Without a doubt, philanthropy in the coffee industry is making a positive, lasting impact on the lives of those who grow and harvest coffee. One program that is benefitting from the generosity of companies who serve the coffee market is Grounds for Health, an international nonprofit whose mission is to partner with coffee-growing communities to reduce the unacceptably high rate of cervical cancer, " wrote Hager. "Founded in 1996, Grounds for Health has matured into an internationally recognized force in addressing this 100% preventable cancer-killer of women through screening, treatment and training," Hager continued. "Today, Grounds for Health's executive director, August Burns, holds a seat on the prestigious Technical Advisory Group for Cervical Cancer Prevention at the World Health Organization (WHO). There she is able to influence global policy by sharing what has been learned through experience. The key to providing sustainable, effective, and affordable cervical cancer prevention services in coffee communities is simply this: Empower the community to own and lead the program." When contacted, GFH had nothing but great things A mother and her daughter are two of the thousands of people who benefit from Grounds for Health's work at source providing cervical cancer screenings. Over the years, Monin has donated almost $100,000 to support Grounds for Health's extraordinary work. to say about Monin's tremendous financial and social commitment to the organization. "Not only has Monin been a great and loyal supporter of our work, they have challenged others to join the ranks of our donors," says development director Jane Sakovitz Dale of GFH about Monin. "Their multiple-year commitments, trade-show promotions, and matching-fund campaigns are an inspiration to their customers and colleagues. We were so pleased to be able to meet Olivier Monin, owner and president of Monin, at their 100th anniversary celebration this past year in Portland, Oregon. We thanked him for his support, and he said he was proud of the association. The entire Monin team is wonderful to work with, responsive, and committed to helping women in coffee communities gain access to life saving services." More than 34,000 women have received screening as a direct result of Grounds for Health's programs in Mexico, Tanzania, and Nicaragua. Most significant, however, is that more than half of these women have 16 barista magazine been screened in their own community clinics by one of the 250 local doctors and nurses trained by Grounds for Health. "We continue to be so appreciative for the support we receive from so many coffee-related companies," says Burns. "Research shows that consumers want to do business with companies who have a social conscience. Coffee, one of the best loved and most enjoyed of all beverages on the planet, is grown and harvested in some of the most remote areas of the world—places where disease prevention is rarely an option. Our donors make it possible for us to go where people live and work, with simple and affordable solutions that save lives. We are enormously grateful to the commitment they have made to share this mission and really help make a difference. " involved, please www.monin.com. For more information on the cause and to learn how you can get visit www.groundsforhealth.org. Contact Monin at —Sarah Allen PHOTO BY JELANI MEMORY

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