Barista Magazine

AUG-SEP 2017

Serving People Serving Coffee Since 2005

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76 barista magazine demonstrate the worthiness of our values without requiring a litmus test on people before they walk in our door. Will someone with a diff ering view than yours feel comfort- able coming into your establishment? It doesn't matter which side you line up on—someone's always going to disagree with you. The moment you throw a controversial viewpoint out, you risk losing customers, not because they don't like your product, but rather your politics. Another thing we have to consider as business owners is the position of the baristas working in our shops. At our coff ee- house, we hire baristas who are unique, genuine, and person- able. They don't have to subscribe to our personal views in order to work for us. I don't believe it's fair to ask my employ- ees to be responsible for or defend my political views. To do so can create confl icts and awkward interactions, which may lead to a negative work environment. This will create a very one-sided community in your café. By surrounding yourself with only like-minded people, you are very likely excluding a large number of great people. What we do ask our baristas to agree to is carrying out two BEFORE WE CAN ADDRESS OUR CUSTOMERS' MICROAGGRESSIONS, WE MUST ADDRESS THEM WITHIN OURSELVES. We are here to supply you with premium products, recipes, and training tools to simplify your day-to-day. Lost in the Lingo? Give us a Call! Our Customer Service Barista Team is on call to help you translate so that you can get back to business. 1-866-776-5288 BaristaProShop.com/Ad/Fresh

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