Barista Magazine

AUG-SEP 2018

Serving People Serving Coffee Since 2005

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35 www.baristamagazine.com good news was that there was interest from local baristas wanting to compete. The unfortunate part of the experience, Shaun and I discovered after six months of queries to and meetings with poten- tial sponsors, was that none saw the value of the investment. We ended up using our own money to make sure the event took place as planned. "I've heard so many stories from the U.S. and Europe where coffee folks [will] help out one another when a problem arises, that others in the industry [are] always quick to jump in and lend a hand to solve any problem, and work together to fi x it," says local coffee enthusiast and home barista Gabi Gluck. "This kind of attitude is simply not the case in Israel. The most glaring example of the lack of community here, for me, was the fi rst Israeli AeroPress Championship. The fact that local players were not willing to put in a single shekel for spon- soring speaks volumes." "FIRST-WORLD VISION, THIRD-WORLD CUP" It's worth the effort to try and fi nd a way to work parallel to the already established tradition and shake up a dormant scene for the better. That's exactly the work that many dedicated coffee profession- als and enthusiasts in Israel have been doing the last few years, mostly in Tel Aviv but also throughout the country. It's fair to say that many of those pushing the scene forward have been Western expats who This is the Flying Kites art installation piece on Sderot Ben Gurion, Tel Aviv–Yafo. Tel Aviv in Hebrew means "hill of spring," which speaks directly to the city's character of being in constant motion with a fl ow of renewal always taking place in some form throughout the city. Tel Aviv is a city in bloom.

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