Barista Magazine

OCT-NOV 2018

Serving People Serving Coffee Since 2005

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Page 26 of 115

for the distribution. "The cooperatives of coffee growers are the FNC's great ally in application of the pur- chase guarantee, which benefi ts all producers, and in contributing to improve their income," says FNC CEO Roberto Vélez. "In many cas- es, because of their great social contribution, they are the great buffer coffee growers have to move forward." The Rainforest Alliance has noted the FNC's and its member farmers' commitment to sustainable practices, as well, and in the spring of this year, the organization singled out the FNC as the winner of one of the Rain- forest Alliance Sustainable Standard-Setters Awards at a gala in New York City. "For Colombian coffee farmers, sustain- ability is closely linked to their raison d'être," said Roberto Vélez as he accepted the award. "So much so that over 236,000 coffee farms in Colombia meet some sustainability standard, and by 2027, when the FNC becomes 100 years old, we aspire to make all Colombian coffee sustainable." Han de Groot, CEO of the Rainforest Alli- ance, said, "The individuals, communities, and businesses we have highlighted are working to address the signifi cant and related challenges of climate change, rural poverty, and biodiversity loss. Their work has resulted in real changes on the ground, and is helping to improve conditions for farmers and forest communities." Recognizing no single solution exists for building a truly sustainable coffee industry, the FNC and its members will continue to investi- gate and invest in multiple avenues and strate- gies for reaching a point where coffee farmers and the land they depend on work in tandem to keep growing coffee far into the future. —Kenneth R. Olson In an aggressive, ongoing eff ort to improve sustainability practices throughout its coff ee-growing regions, The Federación Nacional de Cafeteros de Colombia has initiated a number of new projects and partnerships focused not only on sustainability for the land and coff ee production, but for coff ee producers' economic stability. 27

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