Barista Magazine

OCT-NOV 2018

Serving People Serving Coffee Since 2005

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still routinely packed, and the shop is a veritable Boston institu- tion—the Ivy League of cafés. Even now, however, the friends are not content to just ride along on the Autobahn 3.0 (which, by the way, is a classic Diesel sammy of pesto, tomato, and mozz): Instead, they're planning some key renovations in order to level up to meet the needs of a totally different and new generation of locals. "Our hope is to make it even more of a community space and to really bring in more folks, to respond to the changes in Davis Square, to continue to be contemporary and relevant. So much has changed in terms of how people use coffee shops," Jennifer says. While that might be true, the legacy of people using—and mak- ing a home in, and finding community at—Diesel is long, storied, and wouldn't have been possible if two young women had listened to everybody who told them "no." In fact, imagining a world with- out Diesel would require altering the fabric of reality for countless people for whom this shop is woven deep into their lives. "The most rewarding thing about owning stores is how many people come up to me and say things like, 'This is so much more than a job, this has been the best job I've ever had, this is like fam- ily. I don't know if I'd be here without it.' Or customers coming up and saying, 'I met my wife here,' 'I wrote a book here.' Just seeing how much it's impacted so many people in actually really profound, measurable ways," Tucker says. " Yeah," Jennifer agrees. "There are so many other things that we could both be doing if it were about fame or money, any of those sorts of things. But it's the fact that we get to work with so many awesome people and so many great customers, and it feels like a place that we're shaping in hopefully a positive way." With their progressive, people-centered focus, Jennifer and Tucker have become the engine heart of their communities, and have changed the face of coffee in greater Boston for good, in more ways than one. We hope there's plenty in the tank to ensure that Diesel and its entire family chugs along nice and smooth on that road for a good, long time—say, at least another 20 years or so. "Part of our business plan was to do a worst-case-scenario baseline and also lay out our highest expectations." —Tucker Lewis, Diesel Café 76 barista magazine

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