Barista Magazine

FEB-MAR 2019

Serving People Serving Coffee Since 2005

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P U L L : E V E N T S COLD BREW CITY FEST SAN DIEGO, CALIFORNIA DECEMBER 15, 2018 PHOTOS BY JB NORMAN VERANCES, KELLY SUAN OF KDN STUDIO, + MEL MARCELO The coffee culture of sunny San Diego, Calif. is pretty advanced — consider this was the third year of the beachside metropolis' Cold Brew City Fest, and the fact that the event sold out before it even started. Organized by Kat Adams, Pablo Lara, and Itzel Islas, the gathering attracted more than 400 attendees that were a mix of industry folks and consumers alike. The daylong extravaganza included vendors offering everything from coffee merchandise and coffee-inspired art, to food combining coffee with culinary. Of course, everyone loves a competition, and the event was the perfect spot for hosting a contest to determine the city's best cold-brew coffee. "I love that Cold Brew City Fest is not your average coffee festival," says Competitions Director Kat Adams of the event, which they have helped organize for the past two years. "We get the freedom to be creative, quirky, and colorful, and put on the cold-brew party we want to enjoy." Kat oversaw three competitions in total: Original (a single-origin coffee or blend with no additives); Signature (wherein competitors crafted nonalcoholic creative cold-brew based beverages); and Design (packaging and/or marketing of cold-brew beverages). First place in the Original Cold Brew competition went to The WestBean Coffee Roasters of San Diego. Top honors in the Signature Cold Brew contest were awarded to Sabor a ti Caffe in San Diego. And Modern Times of San Diego won the Design competition. "The festival had a very fun feel to it. People dressed up in tennis gear—some even dressed up their dogs!—which made it feel like a Coffee Comic-Con," says Festival Director Pablo Lara. "We love making this competition feel fun and exciting, taking a competition and turning it into a showcase of ideas." Added Creative Director Itzel Islas, "It is very important for us to give Cold Brew City Fest attendees a unique coffee experience. We like to bring different communities together and hope that everyone is able to leave the festival knowing a new local artist or coffee shop." Pictured here clockwise from top left: DJ Laura Se Fue, aka Laura Sanchez, spun records and kept the crowd invigorated at Cold Brew City Fest. She's part of Chulita Vinyl Club, a national all-girl, all-vinyl club. The Cold Brew City Fest team, from left to right: Kat Adams, Pablo Lara, and Itzel Islas. The event was held in an art gallery and warehouse called Bread & Salt. The industrial backdrop mixed with art created an eclectic environment for the festival. The winner of the Original category competition was judged by a panel of three sensory professionals. This year's winner, The WestBean Coffee Roasters, went home with this sweet trophy. 34 barista magazine

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