Barista Magazine

JUN-JUL 2019

Serving People Serving Coffee Since 2005

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Page 19 of 103

Utah Coffee Collective Rebrands for Inclusion With all the restructuring and merging that's gone on in the past couple years within the specialty-coffee industry's various trade and craft associations, it makes sense for some of the more grassroots groups to reconsider their focus and scope. In Utah, that renewed sense of energy and drive has inspired the shift of the Utah Barista Guild, now known as the Utah Coffee Collective. Chad Wagner, a coffee professional on the board for the 503C nonprofit association, says, "We have been restructuring and rebranding to be more inclusive of everyone in the coffee industry, and not just baristas." He explains that the mission of the UCC is to "provide greater education, access to resources, and career advancement while uniting the community and creating awareness for Utah's coffee culture." In order to serve more members of the professional community, the UCC has created three tiers of membership: barista, shop or café, and vendor. In addition to its focus on education and access, the UCC also hopes to support local coffee businesses through the UCC Coffee Passport, a booklet featuring collective-participant companies throughout the entire state. The Passport is a way to engage with the large local consumer base in Utah by offering information about shops alongside a sensory guide that, Chad says, will "encourage customers to visit and experience each location." Every new visit earns a stamp in the passport, which the coffee lover can turn in to UCC for a prize or discount. How cool is that? To become a member or sponsor of the UCC, follow @utahcoffeecollective on Instagram. Collect 'Em All If you love the classic Italian flavor of Lavazza coffee, gosh have we got a collectors' item for you: Selections from the Lavazza Classic Collection are available for the first time in capsules, an addition to the traditional range of filter-ready packages. When you're feeling like something spicy and bittersweet, the Lavazza Top Class is your go-to with Central and South American Arabica coffees and Washed Robusta for body, combining for a profile marrying cinnamon and dark chocolate. Need a gentler re-entry into the land of the living? The Lavazza Gold Selection is a perfect wake-me- up with its soft honey and almond characteristics. When coffee's the "flave" you crave but you're also still trying to get to bed at a reasonable hour, Lavazza's got your back: The company's decaf selection is also available in capsules or in whole- bean and filter-ready formats. Continued on page 22 The Utah Coff ee Collective follows the mission statement, "UCC is a collaboration of Utah's coff ee- industry professionals working to provide greater education, access to resources, and career advancement while uniting the community and creating awareness for Utah's coff ee culture." Continued from page 18 20 barista magazine

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