Barista Magazine

AUG-SEP 2019

Serving People Serving Coffee Since 2005

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Publisher Kenneth R. Olson Editor in Chief Sarah Allen Art Director Demitri Fregosi Powers Online Editor Katrina Yentch Managing Copy Editor Chris Ryan Copy Editor Ever Meister Social Media Content Developer Mark Van Streefkerk Photographer Tahani Al-Jamil Business Manager Cheryl Lueder Advertising Sales Sarah Allen 800.296.9108 Contributors Tracy Allen Sarah Bence Valorie Clark Caroline Cormier Chris Danger Ashley Elander Strandquist Clay Enos Kate Haberer Brian Helfrich RJ Joseph Ever Meister Katrina Yentch Michelle Yo w Editorial Advisory Board 2019–2021 Alicia Adams, Red Bay Coffee, Oakland, Calif. Cassie Ash, Small Planes Coffee, Washington, D.C. Brittney Balestra, Cavegirl Coffeehouse, Longmont, Colo. Kaie Bird, Sharing Spaces, Tel Aviv, Israel Kate Blackman, Messenger Coffee, Kansas City, Mo. Gabriel Boscana, Maquina Coffee Roasters, West Chester, Pa. Brittany Davies, Discovery Coffee, Vancouver, B.C. Erica Escalante, The Arrow Coffeehouse, Portland, Ore. T. Ben Fischer, Glitter Cat Barista Bootcamp, New York, N.Y. Cill Fisher, Floozy Coffee Roasters, Newcastle, N.S.W., Australia Antoine Franklin, Blacksmith Coffee, Houston, Texas Umeko Motoyoshi, Umeshiso, San Francisco Leticia Pollock, Panther Coffee, Miami Abner Roldán, Café Comunion, San Juan, P.R. Christina Snyder, Deeper Roots Coffee, Cincinnati, Ohio Barista Magazine PO Box 13129 Portland, OR 97213 phone: 800.296.9108 fax: 971.223.3659 email: info@baristamagazine.com www.baristamagazine.com Barista Magazine is published bimonthly by Ollen Media, LLC. Subscriptions are $30 in the United States, $45 USD in Canada, and $60 USD for the rest of the world. The contents of this publication may not be reproduced in whole or in part without written permission from the publisher. Postmaster please send address corrections to: Barista Magazine, PO Box 13129 Portland, OR 97213. ISSN: 1944-3544 Copyright 2019 Barista Magazine. All rights reserved. BARIST A M A G A Z I N E E D I T O R L E T T E R AFTER LONG DAYS at the World of Coffee show in Berlin in June, I more often than not ended up on a hotel terrace having drinks with a posse of pretty power- ful women, among them Colleen Anunu of Fair Trade USA, and the 2020 Specialty Coffee Associa- tion president; Jen Apo- daca, U.S. Cup Tasters Champion and founder of both #shestheroaster and her own roasting company, Mother Tongue; Aida Batlle, celebrated Salvadoran coffee produc- er; and Rachel Peterson of the famed Hacienda La Esmeralda in Panama. We laughed a lot and shared silly stories but as always happens with a group of coffee folks, conversations came back to the politics, economics, and social aspects of our industry. I'm fortunate to travel a lot in my work at Barista Magazine, sometimes with 20some- things, sometimes with 30-, 40-, or 50some- things. Occasionally I luck out and meet legends who've worked in coffee for even longer, afford- ing them a perspective that our community—es- pecially the younger, newer coffee contingent— could learn so much from, if they only listened. Social media is loud. It can be, and too often is, toxic. But in our coffee circles, it's almost a necessity to keep up with—we at Barista Mag do it plenty ourselves. I have been the voice of our Instagram and Facebook accounts from the beginning, while Ken has always overseen our Twitter. We spend a lot of time on it, because it's important—the voices crying to be heard on social media deserve our ears. That is something this group of women I hung out with in Berlin talked about a lot. Our ages vary greatly, by the way, with maybe a 15-year gap between the oldest and youngest. Each, however, had carefully cultivated a perspective based on listening to other peoples' stories, rather than just shouting their own. What I'm trying to say is that we all need to do a better job of listening to those outside of our peer group. Because Barista Magazine's primary read- ership age ranges from 25 to 38, we introduced the feature "Master Q+A" years ago to put a spotlight on the people who laid the groundwork for the spe- cialty-coffee industry before a lot of our readers had even graduated high school. I love receiving letters from readers that say, "How did I not know who Erna Knutsen was before I read that 'Master Q+A?'" or "I had no idea George Howell helped start the Cup of Excellence until I read about it in 'Master Q+A.'" It might surprise you to know that there's a contingent of our readership that isn't in our tar- get demographic—they're older—but they read Barista Mag because they want to know what the younger coffee pros are talking about; they know you'll be (or in some cases, already are) leading the charge in our industry's future. See that woman on the cover of this issue? That's Smayah Uwajeneza, and she's 21 years old. Smayah is hard at work every moment building the life she wants through her work with Question Coffee in Kigali, and as an am- bassador of her country and of Rwandan women in coffee specifi cally, on a global level. She sees her efforts and work as her responsibility to the people of her country. Another two people I'm thrilled to tell you about are the newest Barista Magazine team members: Online Editor Katrina Yentch, and Social Media Content Developer Mark Van Streefkerk. Katrina just moved from Brooklyn, N.Y., to Portland, Ore., and brings not only a wealth of experience in coffee and food writing, and time spent working at one of New York's leading roaster/retailers, but also an enthusiasm to learn from the specialty-coffee community. Mark, who has been a contributing writer to Barista Mag for some time, is a Seattle-based freelancer in social media primarily for LGBTQI+ organizations who also has experi- ence as a barista, and, like Katrina, an inspiring interest in our industry. Please help us welcome them both! Here's a strange tangent: Ever heard of Su- percamp? It was an educational retreat for teens who needed help engaging with and building confi dence in their learning environment. I went when I was 16, and it kind of changed my life with its motto, "This is it!" I think about that sometimes when the negativity of social media— the constant barrage of chips-on-shoulders and self-righteousness—overwhelms me and gets me down. I try to remember that it's this moment that we're in, and there is good work to be done. I'd be surprised if Smayah, Katrina, or Mark have even heard of Supercamp, but that's OK, because from their zeal for learning, innate humility, aspirations, and appreciation of ac- countability, they already know that This. Is. It. this is it 14 barista magazine

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