Barista Magazine

AUG-SEP 2019

Serving People Serving Coffee Since 2005

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At Klatch, Holly's team has gotten locals involved in supporting active military personnel with the company's Operation Communi- ty Cares project, where employees collect supplies and send care packages to those stationed overseas "Our goal is to give them a little piece of home," she says. "We end up packaging up a lot of fun stuff like Girl Scout Cookies and Tabasco sauce." There's also a Mil- itary Blend that Mike Perry, Holly's dad, created. When customers purchase a bag to put in a care package, they get 50% off a bag for themselves. So far Klatch has sent 680 bags overseas—each with a personal message of thanks or encouragement written on them by the customers who bought them. "This not only provides great coffee to our military troops, but the donation is from our customers—a win-win-win," says Mike. Return on investment None of the coffee companies we spoke with tracks return on invest- ment for their charitable giving. "Although we don't analyze ROI for our community partnerships, the number of thank yous and shout- outs we get is phenomenal. It makes an impression on people, and we like our role as an active business in the community," says Mike. "Having been around for 26 years, our customers have everything to do with it. We want to support them no matter what," adds Holly of Klatch's role in the community. "It's not about return on investment; it's about keeping good peo- ple on our team and giving them something to be proud of," Adriana adds. "The return is that folks feel good about working here." When you donate to a qualifi ed charity, you may be eligible for specifi c tax deductions. Just be sure to keep careful records that detail your contributions. • According to the U.S. Small Business Administration, you can write off donations within these parameters: • All 501(c)(3) charities are eligible. • Cash and product donations may be deducted. • You can deduct expenses incurred during volunteer work. As a business owner, you should never donate money or ser- vices without understanding the impact on your tax liability. Talk over your plans with your accountant before you begin. ANOTHER PERK OF CHARITABLE GIVING: TAX DEDUCTIONS ILLUSTRATION BY KATE HABERER "Part of our mission is to support the community that supports us."—Holly Perry, Klatch Coffee 83 www.baristamagazine.com

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