Barista Magazine

AUG-SEP 2014

Serving People Serving Coffee Since 2005

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We all know that green mermaid. She seems to be on every city block and popping up more frequently every day. Starbucks has long left behind its identity as a small Seattle-based shop, and has now grown into a global lifestyle brand. Somewhere between the ubiquitous Starbucks or Dunkin' Donuts shops, you will find independently owned caf├ęs. It is these smaller businesses that can feel pressured to compete with large-scale branding, but is it really necessary? 47 www.baristamagazine.com

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