Barista Magazine

AUG-SEP 2015

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77 www.baristamagazine.com chasing the next tip. "We want to have the best-trained, most-informed beer hall staff in the country in America," he said. "To do that, we have to have people who want some real stability and who are looking to stay around for a while." The National Restaurant Association opposes any raise in the minimum wage, defends tipping as "engrained in our American culture," and maintains that if restaurant owners are forced to pay workers more, the cost of dining out will rise and restaurants will close or hire fewer workers. If menu prices increase to pay employees roughly what they would lose in tips, there is no increase in cost to the business or the customer. Customers are instead putting the same money toward a more stable income for employees by essentially transferring tips to the cost of the meal. Dozens of countries (dare I say, most countries?) outside the U.S. that do not rely on tipping to pay workers are proof that this model works. As Andrew Kopplin puts it, "If it costs more, charge more. If our shop were only sustainable with tips, it would be a ridiculous business model." The proof is in the (coffee) pudding. Six months in, the Kopplin's Coffee no-tipping model feels normal. The shop's regulars are still around, and new customers are coming in as well. ILLUSTRATION BY JACK POLLOCK Get Up and Go! BaristaProShop.com/Ad/Bar 1-866-PRO-LATTE Don't let hunger get you down! Shop our large selection of grab-n-go items to keep you energized and on the move.

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