Barista Magazine

Apr-May 2012

Barista Magazine is your home for the worldwide community of coffee and the people who make it.

Issue link: http://baristamagazine.epubxp.com/i/60686

Contents of this Issue

Navigation

Page 28 of 91

At left, a sampling of the amazing pastry selection and vivid design of Coffee Supreme. A barista, middle, pours a lovely cap at Auction Rooms Café (Small Batch Roasters) in Melbourne. Simple menus (right) lend a sleek design aesthetic. Even little shops you wouldn't expect to have nice coffee served excellent flat whites with correct milk steaming and properly extracted espresso. People are trained well and held to high standards here. At most of the cafés I stopped in, I nearly shed tears over the amount of incredible customer service and welcoming attitudes with which I was greeted. It was commonplace to be affectionately addressed by the barista as "mate" or "luv" along with a smile when entering a café. Some places in the U.S. are doing this really well, and some places are doing it pretty poorly. But in Melbourne, which is a city with a ton of café competition, I believe this attitude of appreciation for a visit goes a long way. Further, the largely positive attitudes and pleasant dispositions of the baristas feed into the larger acceptance of high-end specialty coffee by the city as a whole. This is so incredibly important. While the specialty coffee industry attracts people who tend to be unique, passionate, artistic, and optimistic, I always appreciate when those same people remember they are also in the service industry, and they are servicing customers who have a lot of other (less expensive) alternative choices. I believe and have always said, that we never want someone who is being introduced to specialty coffee for the first time to feel like they aren't cool enough to be at the party, and I never felt like that in Melbourne. Good is the lowest rating. Be better. www.cafemakers.com Consultants for coffee agriculture, roasting and brand marketing. www.baristamagazine.com 29

Articles in this issue

Links on this page

view archives of Barista Magazine - Apr-May 2012
subscribe to email alerts