Barista Magazine

OCT-NOV 2017

Serving People Serving Coffee Since 2005

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Page 25 of 115

26 barista magazine P U L L : E V E N T S EXPOCAFÉ CELEBRATES SPECIALTY COFFEE IN MEXICO CITY UNSEASONABLY COOL TEMPERATURES and rain showers couldn't keep Mexico's coffee community away from ExpoCafé, the annual specialty-coffee trade show held in the midst of mammoth Mexico City. This year marks the 20th anniversary of the show, and turnout continues to grow, mirroring the market for specialty coffee in the country. Last year, a reported 27,000 attendees visited over the course of the three-day event, and this year before the doors even opened, 27,000 people had pre-registered. By the time ExpoCafé drew to a close the evening of September 2, attendance had increased an estimated 10 percent. Entering the bustling exhibition hall, attendees were met with the unmistakable aroma of roasting coffee and the familiar sights of a coffee trade show: rows of booths with smiling people offering samples of the newest blended drinks, tables of gleaming espresso machines, and stands offering all of the accoutrements any café might need. All across the show floor however, there was plenty of evidence of Mexico's rapidly expanding and evolving specialty-coffee market and community. One of the most popular booths, Barista Champ—a line of elite coffees from Café Etrusca—offered the opportunity to cup with farmers. Long before each session was scheduled to start, a line had formed outside the booth, and by the time the cuppings began, the space was overfl owing with people interested in learning more about the coffees and the people who grew them. Importation of coffee is very restricted in Mexico because it is a producing country, so

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