Barista Magazine

OCT-NOV 2017

Serving People Serving Coffee Since 2005

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Page 28 of 115

29 SEE YOU AT SIGEP! ALONG THE ITALIAN ADRIATIC COAST in January, almost all of the seaside resorts close down. Thousands of umbrellas stand furled, shut for the season, while their accompanying acres of beach chairs sit emp- ty. Walking along the strand, a visitor quick- ly discovers the noisy, bustling atmosphere that fi lls the popular beachside hamlet in summer is simply gone, and wintertime twilight descends quickly and quietly. Yet, just a few miles inland from the coastal city of Rimini, the massive feira, or expo center, is a hive of people and activity. When the show doors open the morning of January 20, huge fl oods of visitors will stream into the building and disperse throughout the halls of this annual event, which is one of the most well-regarded pastry and coffee shows glob- ally. Though it may seem that nothing much is happening in town, people from around the world will show up as they do every year, the attractions of Sigep's fi ve-day extravaganza keeping them coming back for more. In fact, more than 160,000 attendees are expected over the course of the week to par- ticipate in the 2018 edition of Sigep. Over 1,200 exhibiting companies will line the halls offering samples, classes, information, and deals on some the world's best coffee, choc- olate, confectionary, baking, gelato, and the respective equipment and services necessary to create and serve them. Throughout the show, attendees can fi nd numerous stages and competition areas for the many culinary and beverage categories featured at Sigep. Follow the crowds and you're likely to stumble upon stadium seating and a live video board of 10-member national pastry teams creating delectable delicacies in front of roaring crowds; or hand-crafted multi-tiered cakes inspired by classical music or cinema. Wander down another concourse to fi nd the Italian Chocolate-Making Champion- ship, and the international competition known as The Star of Chocolate. Just as specialty coffee has been ex- panding its reach in Italy over the past few years, the show fl oor at Sigep will be more coffee-focused than ever before in 2018. Coffee's foothold began with just one hall of vendors a few years ago, and now coffee exhibitors fi ll a full fi ve halls. Almost all of the major Italian espresso machine manufac- turers will have their latest gear on display and offer hands-on opportunities to try them out. Further, more of Italy's best specialty roasters will have booths serving up excep- tional coffees. Of course, the Italian Barista Champion- ship has been a cornerstone of Sigep for many years, but considering the growth of specialty, it's no wonder the coffee competition arena will expand in Sigep's next iteration to include the Italian Latte Art, Brewers Cup, Coffee In Good Spirits, Ibrik, Roasting, and Cup Tasters Championships, as well. Competitors in each contest will pull shifts at the wildly popular Brew and Espresso Bars, where thousands of free coffee drinks will go out to the crowds evey day. Barista & Farmer, the famous seed-to-cup coffee reality show helmed by Francesco Sanapo and Rebecca Atienza, will release the complete event program at Sigep for Barista & Farmer 2018, which will take participants to Colombia to live life on a coffee farm, learn about all aspects of coffee production and preparation, and compete against one another in fun challenges. Though the seaside charm that makes the coastal city of Rimini famous is on the wane come January, the action at Sigep will be as vibrant as ever, and no doubt as soon as the doors close on the evening of January 24, 2018, organizers and attendees will already be planning to be back for 2019. ÑKenneth R. Olson P U L L : E V E N T S One of the highlights of the annual Sigep event in Rimini, Italy, is the Italian Barista Championship, won by Francesco Masciullo (top photo) in 2017, who was supported by his team from di a Artigianale (below). ©2017 Pacific Foods of Oregon, Inc. All rights reserved. "We proudly serve the Pacific Barista Series TM – best non-dairy products we've tasted. We get great texture with steaming, and our customers love the flavor." Lauren Lathrop – Coffee Educator, Portland Roasting For Baristas, Baristas. ®

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