Barista Magazine

DEC 2017-JAN 2018

Serving People Serving Coffee Since 2005

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Page 54 of 107

over the fl oor, and many Italian-based companies, which represented over half of the booths at Host, drew inspiration from the trends preva- lent in the specialty-coffee movement. As Host is meant to highlight the best in innovative ideas and systems, the question becomes, what is innovative? Host was simultaneously the scene for the debut of the La Marzocco Leva, an espresso machine with levers meant to give more control to baristas, and the Eversys Cameo, a superautomatic espresso machine endorsed by Matt Perger of Barista Hustle, who ran small workshops arguing that the Cameo could make coffee better and more consistently than most baristas. So what do we call innovative? It depends on the goal, it seems. Matt has outlined his goal as consistency, and during his Eversys presentation, he showed that the machine could make coffee much more consistently than most baristas. "There are only so many variables we can control," Matt says, and he demonstrated how the Cameo controls nearly every variable that can affect the fl avor of a coffee and produces shots consistently throughout the day. As we rounded the La Marzocco booth, however, the goals shifted. The Leva, which La Marzocco describes as an improvement to the old-school lever machines, makes a bold statement: The craft and skill of the barista, it communicates, are what we should look to cultivate as we head toward the future. La Marzocco has been making espresso machines for 90 years, which the company has celebrated throughout 2017 in a series of events and parties, including a huge blowout during Host where attendees sipped on Aperol spritzes and played carnival games. When a company with such a rich history and tradition brings back a feature, as the La Marzocco has with the Leva, it's something to notice and contemplate. As a whole, Host not only showcased the best in coffee, but sparked new ideas and discussions about where the future of coffee is going. Mahlk├Ânig wowed the Host crowd with not one but four new grinder innovations, including the EK43 S, which has the same power the EK43 is loved for, but sports a smaller, space-saving corpus. 1 0 0 T O U C H G E M O F D E S I G N A N D T E C H N O L O G Y . Our flagship model worldwide, enhanced by a touch-sensitive state-of-the art display. A m o d e l that make s a s t atem ent w i th i t s s t y l ish d e si gn an d p r emium f inish . 100 Touch: Italian st yle, L a San Marco qualit y promise. 55

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